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T H E D I S A S T E R D I A L O G U E S rethinking our approach to disaster preparedness disasterdialogues.com 3 Disasters happen. Many federal, state, local, and private entities invest significant resources in disaster readiness initiatives. But they primarily focus on how to improve management of disasters. There are huge gaps in how we think about individual preparedness — the information we collect and share, the tools we use to connect and communicate, the ways we educate and support people to ensure they take the necessary steps to be ready when disaster strikes. Inadequate preparation can lead to catastrophic consequences. Disasters are not “won” in the moment. The before (preparedness) and after (recovery) are most important in an emergency situation. Instead of spending so much time, energy, and money focused on managing disasters (reacting, surviving) - how do we improve the ways we prepare, learn from, and rebuild when bad things happen? Disaster Dialogues consists of interviews with eleven very smart people from various backgrounds and with expertise related to disaster preparedness and response, data, behavior change, innovation, and more. Together, we look at how to improve the ways we prepare, learn from, and rebuild when bad things happen. Themes include: • Getting people to care about preparedness is hard; day-to-day needs come first. • Innovation has a role, but opinions differ on the value of that role. • Communities are vital to helping prepare and respond to disaster – online and off. • Top down solutions to preparedness are not the answer. • Local leadership, engagement, and customized plans are necessary. These conversations are just the beginning. Take a look. Let me know what you think at brian@littlemmedia.com. Brian Reich little m media

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