G- Gives people more power — taking power back from corporations to build democracy.

O- Opens people’s eyes to the truth that, once basic needs are met, happiness and well-being don’t come from buying more stuff but from our communities, our health and sense of purpose.

A- Accounts for ALL the costs it creates including the toll it takes on people and the planet. In other words it internalizes costs instead of externalizing them as most businesses do today.

L- Lessens the enormous wealth gap between those who can’t even meet their basic needs and those who consume WAY more than their fair share.